The Paddepoel shopping center is the largest indoor shopping center in the north of The Netherlands and is located in the city of Groningen. After several successful tests in the first months after Satys was founded, the collaboration between Satys and Shopping Center Paddepoel has been extended and continued. Currently, Satys has been providing information and feedback for over a year for the shopping center
We asked Harold Lubberts, Manager of Paddepoel Shopping Center about his experiences with Satys and how the results of Satys helped him to get satisfied visitors.
"We started a partnership with Satys because we wanted to collect the customer experience in our shopping center. Since the start of the partnership we have used multiple tools simulteniously to gather customerfeedback. We combined the WIFI-tool with the multiple editions of the SatysTab. In addition, we have succeeded in linking the data resulting from this to other data. In this way we get enormously valuable insights about the visitor experience and create a good picture of our visitor and his needs."
"The new insights help us as a shopping center to determine our marketing and promotion strategies, but also give a helping hand in determining opening times et cetera. For example, because of the new insights we have a good idea of what visitors spend, what they think of our shops, how well accessibility is assessed, what their spending patterns are, and so on."
"We have experienced the cooperation with Satys as very good. They make clear agreements, have good information and have arranged professionally," Harold says. "In one word: satisfied!"